Internet Marketing Services
RankGuarantee™
Local landing pages built in volume, for every city you serve.
Rank on page 1 for 100+ local keywordsRank for 100+ local keywordsRank for 100+ Local Keywords
Included in all Organic Growth plansFree in every Organic Growth plan $1,495/moOrganic Growth
SEO, Google Maps, and AI search (GEO) working as one plan.
SEO, Google Maps & AI search in one planSEO, Maps & AI in one planSEO, Google Maps & AI Optimization
Includes RankGuarantee™ + a custom websiteRankGuarantee™ + website included $895/moPaid Ads
Google, Bing & Meta campaigns managed end-to-end for fast leads.
Google, Bing & Meta Ads for fast leadsGoogle, Bing & Meta AdsGoogle, Bing & Meta Ads Management
Get results in days, not monthsResults in days, not monthsPage types
| Page | Who searches for it | What the page must contain |
|---|---|---|
| AC repair | A homeowner with a warm house, often on a phone, often today | Phone number that taps to call, the symptoms you fix (not cooling, freezing coil, tripping breaker, loud outdoor unit), brands serviced, how fast you can arrive, what the diagnostic visit involves and how it is priced. |
| Furnace and heating repair | Someone with no heat or a strange smell or noise | Gas, electric, oil and heat pump coverage as you actually offer it, what to check before calling, a plain note about when to shut a unit off, and the same quick contact path as the AC page. |
| AC and furnace replacement | A homeowner whose repair bill keeps growing, comparing options and quotes | How a replacement estimate works, how sizing is done (a load calculation, not a guess from the old unit), equipment lines you install, warranty handling, financing if offered, and photos of real installs. |
| Heat pumps and ductless mini-splits | Researchers asking about efficiency, rebates and add-on rooms | Where these systems fit, the climate in your market, what an installation involves, and honest limits. Link to local utility or program pages instead of repeating incentives that change. |
| Maintenance plans and tune-ups | Owners planning ahead, often in spring or early fall | What each visit covers, how many visits a plan includes, what members get, how scheduling reminders work, and a short sign-up form. |
| Emergency and same-day service | Anyone searching late at night or during a heat wave or cold snap | Hours you really answer, how dispatch works, what after-hours visits cost compared with normal hours, and which towns you reach quickly. |
| Air quality, ductwork and thermostats | Owners with dust, humidity, uneven rooms or high bills | Services you perform, the problem each solves, and when a duct repair is smarter than a new system. |
| Commercial HVAC (only if you do it) | Property managers and facility staff | Building types served, rooftop unit and chiller experience, service agreement options, and how to reach a dispatcher for a down system. |
| City and service-area pages | Searchers using a town name with the service | Real local detail: neighborhoods and housing types, typical equipment in that area, the crew and location nearest to it, local reviews and photos from jobs there. |
| About, licensing and reviews | Cautious buyers about to let a stranger into the house | Owner or team photos, licensing and insurance details as your state requires, credentials your technicians hold, and real customer reviews. |
Structure
A well-built HVAC site has two kinds of pages that work together. Service pages answer "what do you do and how does it work." Location pages answer "do you work where I live, and do people around me use you." Trouble starts when a company copies a service page fifty times and swaps the town name. Google can recognize that pattern, and customers can too: a page that says nothing about the actual town gives no reason to call.
The better pattern is fewer location pages that each say something true. Mention the neighborhoods you actually drive to, the age of housing stock, whether homes there tend to have ducts, boilers, window units or heat pumps, and which technician or truck covers the area. If your office sits in one town and you serve a dozen, the nearby towns still deserve pages, but each needs its own photos, reviews and detail. If you cannot write something real about a town, leave it out of the site and let the map listing's service area cover it.
Internal links hold this together. Every city page should link to the service pages it relates to, and each service page should link back to the cities where you offer it. Use plain descriptive link text such as "AC repair in your town" instead of "learn more." That gives search engines and AI assistants a clear map of what you do and where.
On each page, put the main service and place in the title tag and the H1 in natural words, then write for the person on the other end. A homeowner reading about a failed capacitor wants to know what happens next, not a string of keywords. Mark up the business with the LocalBusiness-family schema (HVACBusiness is a real type) so the name, address, phone number, hours and service area are stated in a form machines read easily, and make sure those details match your Google Business Profile exactly.
Technical problems
Mobile
A number baked into a banner image, or plain text that does not open the dialer, costs calls from people who are already uncomfortable. Every page needs a live tap-to-call link in the header and again near the main content.
Consistency
Tracking is useful, but a swapped number in the page source and in your schema confuses search engines about which number is real. Use dynamic swapping for visitors and keep your main number in markup and listings.
Structure
A long page with every service in bullets competes with itself. Split it into real pages with their own titles, then link between them.
Rendering
Booking widgets loaded in frames or by script can leave a page nearly empty to a crawler. Keep the descriptive text in plain HTML and let the widget sit beside it.
Speed
Truck photos at full camera size and several third-party widgets slow a page on a phone with weak signal. Resize images, defer scripts you do not need immediately and test on a real phone.
URL churn
Deleting the heat wave page every October throws away its history. Keep stable URLs, update the text each season and link them from the menu when they are relevant.
Cleanup
Previous domains, a staging copy, duplicate versions with and without www, or thin pages from a former provider can split the signals your pages should be getting. Redirect or remove them.
Order of work
We list the services you want more of, check how each one currently appears in Google and on the map, and compare your pages to the table above. The output is a short, ranked list rather than a long report.
Tap-to-call, mobile layout, page speed, duplicate versions of the site, broken forms and tracking come first, because new content on a weak foundation does less.
Repair, replacement, maintenance and emergency pages get their own titles, headings, photos, plain explanations, FAQs and calls to action, written with your technicians so the details are right.
Categories, services, hours, service area and the primary website link are matched to the pages above, so a searcher who clicks from the listing lands on the right place.
We build city and neighborhood pages one at a time with local details, and use RankGuarantee™ landing pages for the long tail of service-and-town searches where that makes sense.
Cooling content goes up ahead of the first warm spell, heating content ahead of the first cold one, and reports track calls, forms, direction requests and booked jobs, not just positions.
Plans
Questions
Our RankGuarantee™ landing pages are $495 a month. Organic Growth, which adds on-page and technical work, your map listing, citations, reviews and AI search, runs $1,495, $2,495 or $3,495 a month depending on volume and whether you need a managed website. It is month to month with no setup fee and no contract. Ad spend, if you ever add paid ads, is separate.
It depends on competition in your market, the age and condition of your site and how much needs fixing. Technical fixes can show effects quickly, while new pages and reviews take longer to earn trust. Nobody can honestly promise a date or a position, so judge progress by calls, forms and booked work over several months.
Only for towns where you can say something true: real neighborhoods, equipment common to local homes, jobs you have done and reviews from customers there. Dozens of near-identical pages with the town name swapped tend to add little. Fewer, better pages plus an accurate service area on your listing is the safer path.
Yes. Paid ads can fill the phone quickly but stop when you stop paying, while SEO builds pages and a listing that keep working. Many HVAC contractors use both, with SEO as the base. This guide is about SEO only.
Before the demand shows up. Cooling pages and maintenance reminders should be refreshed ahead of the first stretch of warm weather, and heating pages ahead of the first cold snap. Keep the same URLs each year and update the text, so the page keeps its history.
Reviews influence both rankings in the map results and whether a homeowner picks you once they see you. Steady new reviews that mention the service, the technician and the town help. Ask after completed jobs, reply to every review, and never offer incentives for them or write fake ones.
No one can promise mentions. What helps is clear, consistent facts: services, service area, hours, licensing and reviews that agree across your site, your listing and directories. That is also good practice for classic search, and it is part of our plans.
Phone calls and forms by source, direction requests and calls from the map listing, the pages that brought visitors, what was published or fixed that month and what comes next. Rankings can be included, but booked jobs are the number that matters.
Not always. If your current site loads fast, works on a phone and can be edited, we can improve it in place. If it is built in a way that blocks the pages you need, our Gold and Platinum plans include a managed custom website.
Close cousins
Want the whole picture for hvac? There is a full hvac marketing site at hvac.getphound.com.
Want the paid side or the lead side too? See getting more leads, buying leads, lead generation programs, and Google Ads for hvac.
Get in Touch
Call 610-825-4363 or email hello@getphound.com and we will walk through which pages your heating and cooling site is missing and what to fix first.