Internet Marketing Services
RankGuarantee™
Local landing pages built in volume, for every city you serve.
Rank on page 1 for 100+ local keywordsRank for 100+ local keywordsRank for 100+ Local Keywords
Included in all Organic Growth plansFree in every Organic Growth plan $1,495/moOrganic Growth
SEO, Google Maps, and AI search (GEO) working as one plan.
SEO, Google Maps & AI search in one planSEO, Maps & AI in one planSEO, Google Maps & AI Optimization
Includes RankGuarantee™ + a custom websiteRankGuarantee™ + website included $895/moPaid Ads
Google, Bing & Meta campaigns managed end-to-end for fast leads.
Google, Bing & Meta Ads for fast leadsGoogle, Bing & Meta AdsGoogle, Bing & Meta Ads Management
Get results in days, not monthsResults in days, not monthsThe year at a glance
Verify the Google Business Profile and fix every field, align the community name, address and phone across directories, audit the website for accuracy against your license and the care you really provide, repair technical problems, install call and form tracking and set up a careful, consent-based review request. By the end of the quarter, the basics should be clean and measurable. This is the local SEO groundwork that every later step depends on.
Write the care-level pages (assisted living, memory care if licensed, respite stays), the cost and payment explainer, a plain guide to the move-in process, a floor-plan and amenities page with honest detail and a "how to choose" resource. Add local content such as nearby hospitals, physicians and family-friendly transportation access where it is useful.
Publish decision guides on topics families research (when it is time, assisted living compared with other care levels, how to pay), earn links from local aging, hospital and faith-based organizations, expand reviews and responses, refine AI-answer readiness and revisit the numbers to decide what to invest in next.
Work by quarter
| Timing | Work item | What it gives a family or a search engine |
|---|---|---|
| Month 1 | Google Business Profile verified and completed: accurate category, hours, tour contact, photos with proper permission. | A listing that matches the community on the map, which is where "assisted living near me" searches begin. |
| Month 1 | Compliance and accuracy review of every claim on the site: licensing, levels of care, staffing statements, pricing language. | Fewer misleading statements, and a site you are comfortable defending to a licensing agency. |
| Months 1 to 2 | Directory and senior-living listing cleanup, with the same name and details everywhere. | Consistent facts for families who compare communities on several sites. |
| Months 2 to 3 | Technical repair: speed on phones, tap-to-call, tour request form, security and a clean sitemap. | A site that works for a tired person on a phone in a hospital hallway. |
| Months 3 to 4 | Care-level and service pages written in plain, warm language, with a single clear next step on each. | Pages that answer the searches that come before a tour request. |
| Months 4 to 6 | Cost, payment and move-in guides that explain how pricing works without making promises about coverage. | Honest answers to the first question most families have, and a reason to trust the rest. |
| Months 5 to 8 | Referral-relationship content: a resource for discharge planners, social workers, elder law attorneys and care managers. | A page those professionals can send, and links from organizations your families already trust. |
| Months 6 to 9 | Review growth with consent and gentle timing, plus careful public replies that protect privacy. | Social proof from real families, handled with the respect the subject deserves. |
| Months 8 to 12 | Decision guides, FAQs and structured data that make your facts easy for search and AI answers to read. | Help for early-stage researchers, and consistent facts when assistants summarize your community. |
| Month 12 | Review of tour requests, call quality and move-ins against the work done, then a plan for year two. | A clear view of what is working before more money is committed. |
Honest expectations
No one can promise a position on Google, a number of tours or a move-in date, and anyone who does is not describing how search works. Senior living is a considered purchase with a long and unpredictable timeline. Some families search for months before they call, some decide within days after a hospital stay, and a large share of inquiries come through referral sources that never touch search at all. What assisted living SEO can do is make your community easy to find and easy to trust at the moments when a search does happen.
In the first quarter you should see clean data, a better listing and a measurable baseline of calls and tour requests. The second quarter introduces new pages that Google must find, read and decide where to place, which takes time. Competitive towns, and markets with several large operators, may take the full year or longer to move on the most contested terms, while smaller or less crowded markets can respond sooner. We report on the numbers each month and say plainly when they are flat.
Because the audience is vulnerable and the decision is emotional, the tone matters as much as the technical work in search engine optimization for senior living. Families are not leads in a funnel. They are people worried about a parent. Copy that is plain, kind and specific about what daily life in your community is like outperforms generic claims about luxury and care, both for readers and for the credibility signals search engines look for. Avoid fear-based language, avoid superlatives you cannot support and let real staff, real spaces and real details do the work.
Assisted living is regulated, and the rules differ by state. Licensing agencies commonly govern how communities describe their level of care, how memory care is presented, what must be disclosed to residents and families, and how placement or referral services may operate and be paid. Federal fair housing rules and privacy rules also affect how you word marketing and respond to reviews. We are not your lawyer, so check your state licensing agency and counsel before publishing licensing, memory care or pricing language, and before paying any referral source.
What families look for
Care clarity
Explain what daily assistance looks like, how needs are assessed, how care plans change and when a resident might need a different setting. Vague phrases such as "personalized care" without details leave families guessing and searching elsewhere.
Money
Explain the structure of pricing in plain language: base rate, levels of care, community fees, and what is and is not included. Mention common payment sources only in general terms and tell families to confirm eligibility with the relevant program, because coverage rules vary and change.
Daily life
Dining, activities, transportation, visiting hours, how families are updated and how a new resident is welcomed. Real photos, used with permission, say more than stock images of smiling seniors.
People
Name the executive director, nursing lead and activities staff where appropriate, with brief, factual bios. Families want to know who they will call at two in the morning.
Accountability
State the license type and number if your state expects it and link to the public record where one exists. If memory care is offered, say precisely what your license permits.
Next step
A visible tour request with a phone number and a short form, and a plain explanation of what happens on a tour. Respite and trial stays deserve their own page because families often start there.
Choosing a level of support
Questions
SEO for assisted living can begin with our RankGuarantee™ page program at $495 a month. Organic Growth starts at $1,495 a month and covers listings, pages, content, reviews and AI search work. If the community also needs a website we host and maintain, the plan is $2,495, and operators with several communities can choose $3,495. We charge no setup fee and ask for no contract. Any paid advertising would be a separate conversation with its own budget.
Only as your state license allows. Some states require specific disclosures about memory care or dementia care licensing, and the term can imply a credential. Check your licensing agency before using the phrase on your site or listing, and describe exactly what care you provide.
Rules vary widely. Some states license or regulate referral agencies and restrict or condition fees, and some require disclosures to families. Check your state, and ask counsel before signing. We do not buy, sell or broker referrals and do not recommend any particular service.
Only with written permission that meets your own policies and applicable privacy rules, and many communities choose to show staff, spaces and activities instead, which still gives families a real look inside. Never name residents in review replies, and keep public responses general.
Yes, families read them closely and often compare several communities. Ask gently, make it easy and respond with care. Do not offer anything in return for a review, and do not write reviews yourselves. Follow the review platform's rules and any state restrictions on testimonials.
Local SEO can bring more of the right people to your listing and site, and make it easier for them to call or book a tour. Move-ins depend on the many other things that affect a family's choice. We do not promise tours or occupancy and we track inquiries so you can judge the effect.
A directory sends families to many communities for a fee, and you control little of how you appear. SEO builds your own listing and website so families find you directly. Many communities use both, and the right mix depends on your market and census.
Give each level its own page with clear differences, so a family can understand which fits. Mixing levels on one page confuses readers and weakens local SEO, and it can create licensing problems if the wording suggests a service you are not licensed to provide.
We cannot promise that. We can help by publishing clear, accurate and consistent facts about location, care levels, licensing and cost structure, which helps both families and answer engines. That is part of the search engine optimization work, not an extra service.
Worth comparing
Want the paid side or the lead side too? See getting more leads, buying leads, lead generation programs, and Google Ads for assisted living.
Get in Touch
Call 610-825-4363 or email hello@getphound.com. We will look at how families find your community today, then outline a first quarter of work for you to review.